ep 10


How to Make Marketing Your Sessions Feel Like a Party! 

 

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ep 10


How to Make Marketing Your Sessions Feel Like a Party! 

 

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Are you like me, and you just cringe at the idea of having to "sell" your language sessions, ie. marketing?

Doesn't the mere thought of it just feel so heavy and totally NOT fun?

We don't want to market, right? 

We just want to be creative and design amazing language experiences that empower and delight those who join us. 

But here's the thing . . . who are we creating those experiences for if nobody knows what we do? 


Well I have an idea that will change the feel of "marketing" into something that feels like a celebration. 


Now that sounds more fun!  Here's the trick . . .



Replace the word marketing with the word inviting!


We're not trying to sell, or to convince others to come along and join us, we're INVITING them to join our language party!

There are people out there who are just hanging out for the service that you offer.
People who will be soooo happy to have found you.
They want the amazing experiences that you are creating.
And for all the time that you don't send out those invitations, they're missing out on what they actually want.

You just want to invite them into your world.

And then delight them and make them feel amazing.

And you do that by just being YOU, and creating a delightful sense of anticipation leading up to your event (ie. the language experience that you are offering).  Exactly as you would if you were inviting them to a celebration . . . something that you've been planning and looking forward to, and everyone's enjoying the anticipation of the event.

With every social media post, every email or text message to potential "students", just think of it as creating anticipation before the invitation.

Doesn't that just sound so much lighter and more fun than marketing?

And yet it's exactly the same goal . . . to reach the right people with your message, and invite them into your world.    


How do you feel now?

You can hear the full podcast version above or on your favourite podcast platform.
Go on; you'll feel even better! ?


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Other links in this episode

Cocorico Collective Facebook Group
Join myself and other wonderful bilingual women who are looking to start their very own language sessions in my FREE Facebook Group, Cocorico Collective.


In My Training HUB

Explore the IDEA of running your own language sessions

 

 





 

 

 

 

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